You Can Still Win the Race! Insights from Global TPM Study
Trade spending remains a key issue in our industry, still representing some 13-20% of sales at a typical CPG manufacturer and growing.

Wireless Marketing - Opportunities and Implications
Words are the most powerful force on earth. Words can be "electric" if chosen correctly, so when you use them to advertise your products, services and brands make them come to life by igniting people's hearts in order to light up their minds.

Good Data, Strong Science Keys to Predictive Modeling Success
In today's economy, the competition for shelf space among national brands is fierce as retailers reduce assortments and add more private label brands to lure budget-conscious shoppers.

Changing the Game in Trade Promotion Planning and Analysis
The subject of trade promotion commands a lot of attention among industry observers, and for good reason.

RetailWire Discussion: More Marketing Tools Needed to Drive In-Store Marketing
According to a survey by RSR Research, the biggest barrier to improved collaboration between brands and retailers around in-store marketing is a "lack of visibility" into in-store execution.